The Oscars: The Most Successful PR Stunt Ever

Oscars ActressesConfession: I love the Oscars. From the age of 7 until I realized that I need a steady job (20) I wanted to be a film director. In addition, I wrote film reviews for about three years at the Examiner. I own over 250 DVDs (yeah I know, I am old school). I still try to see every film that is nominated, that I have an interest in. There is no substitute for a great movie. This years Oscars were a bit surprising (when Michelle Obama came up on-screen I was a little shocked, and proceeded to boldly claim that Zero Dark Thirty would win because Michelle as a political statement was an interesting card to play with US Military personnel behind her, I can write about that later though). I was surprised that Argo beat Zero Dark Thirty (and secretly hoped for Beasts of the Southern Wild to win everything). Rooting for someone in itself is an interesting phenomenon. It is one of the many reasons I love the Oscars, because it exploits the most basic emotional ties.

All too often actors and actresses can reach out and touch a person’s life and make them feel as though they completely capture what ever experience that audience member is feeling. All too often that actor/actress is the one that above mentioned audience member is rooting for when the awards come around. This is a fascinating use of emotions but I do not want to get into the psychology of how movies relate to people. Rather, something more in my field. I want to write about how the Oscars were invited for, and still are some of, the best PR ever.

To understand the beauty of creating the Oscars it is important to understand the beauty of lists. We all make lists, whether they are grocery lists, things to do before noon (which I never get accomplished), or lists of web pages to check out, we love lists. One reason is that we love crossing things off of lists. That triumphant feeling when you cross something off the list is a great feeling (rivaled only by when you accomplish something really great, like finish an entire pizza by yourself). The Oscars  are Hollywood’s glorified way to make us feel we are missing a list, a list of the greatest movies this year. The Oscars themselves are pretty meaningless, sorry to those who feel like I just told Santa is fake, but they are. They get to say the word “this was the best picture of 2012.” Because a movie won the Oscar for X Y or Z category (usually not set direction or costume) it will get added revenue because everyone assumes “oh it won an Oscar.” It is a brilliant plan. Hollywood has, somewhat arbitrarily, listed out the movies that you HAVE TO SEE. Why? Because a made up award ceremony where people fret over dresses and how raunchy the host will be (I was disappointed Mr. MacFarlane), tell you to.

The Oscars mean something because we give them meaning.  We assign meaning to things that we feel we understand to be important and in turn we feel rewarded when that meaning pays off. When you go see Argo (assuming you have not yet; it was fantastic), there will be a part of you, be it small, that will feel great because you just saw the Best Picture. These lists that we are told, but should not necessarily trust, dictate our movie watching habits to no end. It is absurd but when they tell us, “these are the cream of the crop” we listen and tune in.

I worked in TV PR for a semester as an Account Executive at BUTV10 (our student run TV station) through BU PRLab, the oldest student run PR agency in the country. They had won multiple awards (and they were prestigious even) but no one cared. Why did no one care that they won these awards? They deserved the awards for the shows! Why wouldn’t anyone care? Because the awards themselves need credibility. Credibility is given by the people who watch awards. There is no other way to get that credibility. Circular logic at its finest.

It is crucial, however, to tell you all that the highlight of my night was none of the speeches (all sub par though Affleck’s tears seemed legit). The highlight of my night/ the reason I watched the show was for Adele. To paraphrase one of my favorite graphic novels (Sin City) “she sounds like angels ought to sound.” Bellow I have included the link to her performance because, yes, it was that good.

Adele Oscars

Adele video – my highlight http://www.mediaite.com/tv/watch-adele-performs-skyfall-at-the-oscars/

Advertisements

Tags: , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Nonprofit AF

Exploring the fun and frustrations of nonprofit work

So You Want To Write A Holocaust Book?

Sam and Esther Goldberg, my in-laws, survived the Holocaust and their story is truly remarkable. My journey to write a book telling their story will take me down dark alleys and through rays of light and hope. Through this blog, I hope to post ideas, memories and insights about the Holocaust, Esther and Sam, and humanity's struggle to come to grips with what happened in Europe between 1939 and 1945.

CNN Political Ticker

- All politics, all the time

A SEATTLE HIP-HOP BLOG

EST 2009 - FIN 2016 | DEDICATED TO TOWN MOVEMENT

Above the Market

Perspectives on capital markets and personal finance

Whistling In The Wind

Economics, Politics, Religion and Esperanto

Gods of Advertising

We make you want what you don't need.

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

Plumbing For The Pipe Dream

Some dreams require dedication, others require a Roto-Rooter

31daysofawesome

Finding Awesome in this messed up Journey called life

Matt on Not-WordPress

Stuff and things.

Sleepless But Not In Seattle

A Seattleite living in Boston with diverse interests, I can't sleep so I write.

The WordPress.com Blog

The latest news on WordPress.com and the WordPress community.

%d bloggers like this: